A business approach to online casino streaming

For me, it’s strictly a business strategy: I never lose more than planned, I don’t play outside of streams, and I don’t top up my balance during broadcasts. The thrill of the game is the greatest enemy of a casino streamer.

The thrill of the game is the greatest enemy of a casino streamer.

I have five departments, each with its own specific tasks:

1. Streaming Department. This includes moderators assisting with broadcasts and organizing giveaways for subscribers.
2. Payments Department. Responsible for handling prize payments to giveaway winners.
3. App Development Department. I can’t disclose details about this department’s work.
4. Content Department. Team members are tasked with finding new channels and publishing content. They create highlights from past streams and manage restreams — broadcasting simultaneously on multiple platforms.
5. VIP Support Department. Managers here assist players in communicating with casinos and offer promotions. The VIP support team also backs my streams and other projects.

How many people are on your team?

We have over 40 employees. The largest department is the Development Department, with 25 team members.

I believe that employees follow the example set by their leader. For a long time, I didn’t take vacations — I worked without days off for almost five years, only resting during long flights. During that time, the employees worked in the same manner, and I didn’t hear any complaints. I think the good earnings at the time compensated for the lack of rest.

Now, I’ve reassessed my approach to rest — I try to take more breaks myself, and we’ve implemented a vacation system within the team.

As for motivation, in addition to financial rewards, we motivate employees with opportunities for career growth and development. We regularly hold professional development courses, and it’s rare for anyone to stay in the same position for long.

For the first five years, I rested through travel. Although I worked during my trips, changing locations helped me reset. Traveling remains my main way of resting — new places recharge my energy.

Now, I also take additional days off from streaming to dedicate more time to other projects.

How much does it cost you to maintain your team?

Salaries amount to about 50,000–60,000 dollars per month.

An audience is extremely important from the start. The casino streaming niche is very competitive. You need to understand casinos, be able to engage with your audience, and conduct broadcasts. Additionally, having initial capital is essential.

If you don’t have an audience, I would recommend starting with a different theme to learn how to stream and attract a paying audience. Examples of themes to start with include fishing, hunting, or computer games for an adult audience.

You will need around 30,000-40,000 dollars for the first three months. Without this capital, it’s not even worth starting.

The money will go towards:

• Deposits. Viewers love big bets. No one will watch a streamer with a balance of just 100 dollars.
• Advertising. Essential for attracting a new audience and increasing visibility.
• Collaborative streams. A great way to exchange audiences, but if you have few followers, you’ll need to pay for collaborations.

In casino streaming, there’s one particular challenge that causes many to burn out — constant channel bans. This happens frequently and will likely continue on most platforms.

Here are four key areas to focus on from the very beginning:

1. Diversify risks. If you don’t develop multiple channels or work across several platforms, you risk losing everything at the first ban.
2. Find your approach to the audience. It’s important to properly develop your personal brand and expand your audience.
3. Establish relationships with advertisers. This is crucial for long-term success.
4. Have nerves of steel. You must be prepared for channel bans, hate from parts of your audience, and losing streaks.

Due to the lack of these skills, 98% of streamers don’t achieve success.

There are several ways to ensure a steady influx of new viewers:

• Organic growth through platform recommendations. This applies to Twitch and YouTube. It’s important to adapt your content to fit the platform’s algorithms.
• Collaborations with other streamers. A mutually beneficial exchange of audiences.
• Audience influx from external sources.This is especially important for platforms like KICK. If you engage in collaborations, adapt your streams to algorithms, and grow other channels, new viewers will inevitably come. Currently, I would recommend Telegram, but it’s always worth exploring new platforms and testing new ideas.

The largest influx of players occurs during the brand launch phase, when the company is heavily investing in marketing and promotion.

It’s beneficial for streamers to bring in many players. Recently, large iGaming companies have been launching new brands every two months, creating intense competition.

Of course, it’s possible to continue streaming established projects, but if you want significant growth, you’ll need to work with new brands.

Yes, I have many projects. I can’t reveal all the details at the moment, but the current development focus is on projects that bring both revenue and entertainment for players, while also generating good traffic for casinos and betting.

First of all, prepare mentally, be patient, and don’t go all-in. Remember about diversification - always have a Plan B in case the streams don’t take off. Strive to improve every day, and you’ll have every chance of success.