Tanzania is the most populous country in East Africa, with a population of over 67 million people. Additionally, it has relatively low-cost traffic and a rapidly growing mobile internet sector. All of this provides an excellent foundation for achieving a high ROI. We predict significant growth in the number of players in the coming years, along with low promotion costs.

A local license grants access to "white" advertising sources, increases brand visibility, and builds audience trust. These advantages directly impact the LTV of players, making it more profitable to work with licensed products.

Currently, we are in the soft launch phase, so payouts and caps are discussed individually with each partner. This allows us to be flexible when working with a new GEO, while partners can receive tailored conditions. We take into account both the specifics of the local market and the capabilities of our partners.

The choice of traffic sources depends on the income level of the population. In Tanzania, income is relatively low, so it’s essential to focus on sources that can attract players with the chance of a big win. Effective sources might include push notifications, SMS campaigns, pop-unders, and teaser ads with pre-landing pages.

It’s quite likely that long funnels, similar to what worked on the CIS market 10-15 years ago, will per- form well. We also have high expectations for local influencers.

Influencers, especially local ones, are a very important tool. The population trusts them.

The news approach can also work well. The key is to offer hope for a real win and show that it’s possible. When combining the news approach with the face of a well-known influencer, the chances of conversion increase even more.

Wealthier players are generally more proficient in English, so English is preferred for the premium audience. However, to capture mass traffic, it’s better to communicate in Swahili.

In any case, R2D Partners will assist in adapting the advertiser’s promotional materials to the necessary language to maximize audience reach.

It's important not to focus on outpacing competitors but rather on how to generate profits. With this many competing brands, capturing a market share is not a challenge, but rather an advantage. Active players typically have accounts with at least two or three products.

Additionally, LEON is a strong, well-understood brand that is rapidly growing, and it has a powerful local team in Tanzania.

The brand will leverage all available opportunities to increase brand awareness: working with local media, collaborating with influencers, event sponsorship, and other tools.

The creativity of the local team and a well-thought-out marketing mix are our key success factors.

The first year in a new GEO is the most challenging. The team will need to put in a lot of effort, but as far as we know, LEON is prepared and optimistic about the opportunity. The brand aims to capture at least 3-5% of the market within the year.

The New Product: Slott

It's not so much about the products themselves, but about quality and personalized service. For instance, VIP players, who account for 90% of a casino's turnover, are more interested in the atmosphere than in the technologies. Some may prefer to play on Telegram, others in VR, and some will opt for the real casino experience with a drink in hand.

The key is to quickly identify and meet the needs of each player — that's how profit is generated. Therefore, we always listen to players' opinions and strive to meet their expectations. Understand- ing player needs is at the core of our marketing strategy.

The market and the players are essentially one ecosystem. If the players are satisfied, the market thrives as well.

The key point is the ability to listen to the player. You need to understand what they want and provide them with a unique gaming experience. It all comes down to service — that’s how you stand out.

In Slott, players have the opportunity to communicate with each other during gameplay while maintaining privacy. Not everyone is ready to openly share their gaming preferences, so Slott integrates personalized interaction mechanics such as achievement sharing, streams, and leaderboards. All of this creates a social network atmosphere within the gaming product.

In today's world, where loneliness has become a global issue, social interaction in games helps increase retention. When players feel connected to each other, it boosts their engagement and, consequently, improves retention metrics.

Earnings and good relationships with managers are the foundation. Everything else is secondary.

Slott offers a high CR and a high average check, which provides a solid foundation for mutually beneficial collaboration.

In addition to working on metrics, we are, of course, constantly improving our service level to effectively meet the needs of our partners. We place great emphasis on this, as strong relationships are built over time, and with them come stability and trust — our core values in working with partners.