• Our apps have a lifespan of 1 month and can be launched in 15 minutes
• High conversion is achieved through localized push notifications, designs popular with the target audience, quick rating boosts, and added reviews
• Apps Heroes consistently maintains a stock of 15–20 apps

In 2023, Google launched a crackdown on iGaming apps — not only were they quickly banned from the Play Market, but previously in- stalled apps were also removed from users' devices.

By the end of the year, the number of rejected apps skyrocketed, and the maximum lifespan of an app in the store was reduced to just one week.

Earlier, we maintained a high retention rate using push notification chains — this activated the user base who had installed the app.

Before turning a profit, we spent a few days optimizing the Facebook campaign. For in-App traffic, it took several weeks to pass moderation in the ad network. For UAC traffic, it took about two weeks to generate the first profit.

To pass moderation, get the app listed in the store, build a user base, and test the app, at least 14 days were required. At the same time, the apps had to be constantly tested, which was a separate significant expense.

Due to the shortened lifespan of the app in the store, there was no time left for optimization and uploads, nor for proper user base management through push notifications — apps were being removed from devices, meaning the pushes simply didn’t go through.

ASO specialists couldn’t manage to get the app to the top because the ban came faster than the expenses for motivated traffic and promotion could be recovered.

If the app did manage to reach the top, as soon as positive results started to show, it would immediately be banned, and the campaign would go into the negative.

iOS applications have practically solved this problem. Unlike Google Play, in the App Store (Apple), we don't face sudden bans and rejections. The average lifecycle of iOS applications: 45-50 days. On iOS, we can effectively run all types of traffic: Facebook, In-App, UAC, ASO.

Historically, it was believed that iOS traffic brought good conversions in Tier-1 countries, while Tier-2 and Tier-3 were primarily dominated by Android.

After Android apps lost their position, we learned to drive iOS traffic even in Tier-3.

After six months of work, we conducted a GEO analysis. It turned out that traffic performs well even in India, Brazil, and Africa. The cost of renting iOS apps in these GEOs always seemed unreasonably high, but the iOS audience is financially capable, the conversion rate is consistently good, and the costs are paid back multiple times.

The results of tests for different apps over the last month. When summing each column, we get the absolute value for the GEO on which we will focus.

The USA is currently in first place in terms of popularity among GEOs, followed by Russia in second place. Surprisingly, India ranks third, although it was previously not even considered for the top spots on iOS. Brazil, which only entered the ranking in 2022, also appears in the list of countries with high results. Despite both India and Brazil being Tier-3 countries, traffic from these GEOs is now consistently showing positive results.

AU|FB

CONSUMPTION: $853

INCOME: $3960

PROFIT: $3107

We chose between the slots "777" (Lucky Seven) and Fire Joker. In the end, we went with "777."

• The offer was provided by the affiliate network CPA BRO.
• For GEO, we selected Australia: the "777" slots show good results with the Australian audience.
• The affiliate manager connected the offer with a "777"-styled landing page.
• Designers prepared creatives in the style of the "777" slot.

An alternative approach — to find creatives by GEO using spy services, but we prefer a more personalized approach. Even when using spy platforms, we make the found creatives unique and refine them with the design team’s help.

This is how the app appeared in the App Store. As of November 2024, it is already blocked.

At Apps Heroes, we work with the "AAA" scheme — we came up with it while working on "Aviator," but it works perfectly for any slots.

The "AAA" formula: A landing page, advertising creatives, and the app all in a unified style.

Set up main campaign settings

• Categories: no categories declared
• Buying type: Auction
• Campaign objectives: Sales
• Website
• Performance goal: Maximize number of conversions
• Pixel: AU
• Conversion event: Purchase

Set up targeting

• Location: Australia
• Age: 25–65+
• Gender: Men
• Advantage detailed targeting: Browse
• Languages: All
• Apps and sites: ✓✓✓
• Devices: iOS
• Included devices: iPhone
• OS versions: 12.0+
• Only when connected to W-Fi: No

Working with the budget

Set it equivalent to $110–150 per day

Launch the campaign

• Choose FB Page and check ✓
• Upload the creative
• Add the landing page link
• Click "Publish" and wait for the deposits

One of the creatives used in this advertising campaign

Go to Events Manager

• We select the necessary pixel, copy its ID
• Click on "Generate access token" at the bottom of the page
• Obtain the pixel token
• Add it to the dashboard on the Apps Heroes platform

• we use a smart link to direct traffic to both iOS and Android
• in case of an app ban, we quickly redirect the traffic to a working app and notify accordingly
• we always have 15–20 apps available with the most popular and high-converting designs
• we test with our own resources
• we localize for the language of any GEO
• product testing on our apps is one of the best in the market
• we launch within 15 minutes
• maximally simple app integration
• we automatically send push notifications, raise the app's rating upon the first request, and add reviews — all in the local language of any GEO